SPFW – SÃO PAULO FASHION WEEK

The creation of the visual identity and expography for the São Paulo Fashion Week N44 reflects the look of a team of graphic designers on the history of previous editions. The intense variety of prints and patterns provide the graphic elements that, combined with texts, gave rise to pieces of street posters, that were glued to the biennial buinding columns. It is a cheerful and optimisticproposal that believes in Brazil and in the power of Brazilian creatives.